{"id":5560,"date":"2025-07-24T11:53:59","date_gmt":"2025-07-24T04:53:59","guid":{"rendered":"https:\/\/sawa.com.vn\/?p=5560"},"modified":"2025-07-24T13:35:34","modified_gmt":"2025-07-24T06:35:34","slug":"kich-ban-duy-tri-da-tang-truong-cho-mat-hang-go","status":"publish","type":"post","link":"https:\/\/sawa.com.vn\/vi\/kich-ban-duy-tri-da-tang-truong-cho-mat-hang-go\/","title":{"rendered":"K\u1ecbch b\u1ea3n duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng cho m\u1eb7t h\u00e0ng g\u1ed7"},"content":{"rendered":"<p><strong>G\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m g\u1ed7 l\u00e0 m\u1ed9t trong c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng suy gi\u1ea3m kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u trong 6 th\u00e1ng cu\u1ed1i n\u0103m 2025 v\u00ec nhi\u1ec1u kh\u00f3 kh\u0103n. Trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i chung, B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng \u0111\u00e3 l\u00ean k\u1ecbch b\u1ea3n \u0111\u1ec3 duy tr\u00ec v\u00e0 th\u00fac \u0111\u1ea9y kim ng\u1ea1ch t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y.<\/strong><\/p>\n<p><strong>Hoa K\u1ef3 l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 g\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m g\u1ed7 l\u1edbn nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam<\/strong><\/p>\n<p>Theo s\u1ed1 li\u1ec7u t\u1eeb B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng, gi\u00e1 tr\u1ecb xu\u1ea5t kh\u1ea9u g\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m g\u1ed7 th\u00e1ng 6\/2025 \u01b0\u1edbc \u0111\u1ea1t 1,4 t\u1ef7 USD, \u0111\u01b0a t\u1ed5ng gi\u00e1 tr\u1ecb xu\u1ea5t kh\u1ea9u g\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m g\u1ed7 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 \u0111\u1ea1t 8,21 t\u1ef7 USD, t\u0103ng 8,9% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024.<\/p>\n<p>Gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u g\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m g\u1ed7 th\u00e1ng 6\/2025 \u01b0\u1edbc \u0111\u1ea1t 300 tri\u1ec7u USD, \u0111\u01b0a t\u1ed5ng gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u g\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m g\u1ed7 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 \u0111\u1ea1t 1,52 t\u1ef7 USD, t\u0103ng 19,9% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024.<\/p>\n<p>Hoa K\u1ef3 l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 g\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m g\u1ed7 l\u1edbn nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam, chi\u1ebfm th\u1ecb ph\u1ea7n 55,6%. Nh\u1eadt B\u1ea3n v\u00e0 Trung Qu\u1ed1c l\u00e0 hai th\u1ecb tr\u01b0\u1eddng l\u1edbn ti\u1ebfp theo v\u1edbi th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u1ee9ng l\u00e0 12,6% v\u00e0 10,4%.<\/p>\n<p>Theo k\u1ebf ho\u1ea1ch th\u00fac \u0111\u1ea9y xu\u1ea5t kh\u1ea9u n\u00f4ng l\u00e2m th\u1ee7y s\u1ea3n 6 th\u00e1ng cu\u1ed1i n\u0103m c\u1ee7a B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng, B\u1ed9 n\u00e0y nh\u1eadn \u0111\u1ecbnh, g\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m g\u1ed7 l\u00e0 m\u1ed9t trong c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng suy gi\u1ea3m kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u trong 6 th\u00e1ng cu\u1ed1i n\u0103m 2025 v\u00ec nhi\u1ec1u kh\u00f3 kh\u0103n. H\u01a1n n\u1eefa, \u0111\u00e2y l\u00e0 m\u1eb7t h\u00e0ng ch\u1ecbu \u00e1p l\u1ef1c l\u1edbn nh\u1ea5t t\u1eeb thu\u1ebf su\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3 do th\u1ecb ph\u1ea7n l\u1edbn. M\u1ee5c ti\u00eau k\u1ebf ho\u1ea1ch xu\u1ea5t kh\u1ea9u g\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m g\u1ed7 n\u0103m 2025 \u01b0\u1edbc \u0111\u1ea1t 18,5 t\u1ef7 USD t\u0103ng 7% so v\u1edbi c\u00f9ng k\u1ef3 2024, trong \u0111\u00f3 6 th\u00e1ng \u0111\u1ea7u n\u0103m c\u1ea7n \u0111\u1ea1t 8,4 t\u1ef7 USD, 6 th\u00e1ng cu\u1ed1i n\u0103m c\u1ea7n \u0111\u1ea1t kho\u1ea3ng 10,1 t\u1ef7 USD.<\/p>\n<p>C\u1ee5c L\u00e2m nghi\u1ec7p (B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng) chia s\u1ebb, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau xu\u1ea5t kh\u1ea9u g\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m g\u1ed7 trong n\u0103m 2025, c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m s\u1ef1 ph\u1ee5c h\u1ed3i kinh t\u1ebf to\u00e0n c\u1ea7u, nhu c\u1ea7u ti\u00eau d\u00f9ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn, ch\u00ednh s\u00e1ch th\u01b0\u01a1ng m\u1ea1i, n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh.<\/p>\n<p>Hi\u1ec7n nay, h\u1ea1n ch\u1ebf c\u1ee7a ng\u00e0nh g\u1ed7 Vi\u1ec7t Nam l\u00e0 n\u1ed9i l\u1ef1c v\u00e0 s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. C\u00f9ng v\u1edbi \u0111\u00f3, nh\u1eefng ch\u00ednh s\u00e1ch thu\u1ebf quan t\u1eeb th\u1ecb tr\u01b0\u1eddng nh\u1eadp kh\u1ea9u c\u0169ng s\u1ebd l\u00e0 th\u00e1ch th\u1ee9c, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p n\u1ed7 l\u1ef1c h\u00f3a gi\u1ea3i v\u00e0 v\u01b0\u1ee3t qua.<\/p>\n<p><strong>Th\u00fac \u0111\u1ea9y gia t\u0103ng th\u1ecb ph\u1ea7n xu\u1ea5t kh\u1ea9u song h\u00e0nh v\u1edbi m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n<p>Tr\u01b0\u1edbc nh\u1eefng kh\u00f3 kh\u0103n \u0111\u00f3, B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng c\u0169ng cho bi\u1ebft, ng\u00e0nh g\u1ed7 c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u, trong \u0111\u00f3 c\u00f3 th\u1ecb tr\u01b0\u1eddng ch\u1ee7 l\u1ef1c l\u00e0 Hoa K\u1ef3.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3 \u0111ang c\u00f3 s\u1ef1 m\u1ea5t c\u00e2n \u0111\u1ed1i v\u1ec1 kim ng\u1ea1ch v\u00e0 thu\u1ebf d\u1eabn \u0111\u1ebfn s\u1ee9c c\u1ea1nh tranh k\u00e9m, kh\u00e1ch h\u00e0ng t\u00ecm ngu\u1ed3n h\u00e0ng t\u1eeb th\u1ecb tr\u01b0\u1eddng kh\u00e1c. V\u00ec v\u1eady, th\u1eddi gian t\u1edbi c\u1ea7n t\u1eadn d\u1ee5ng \u01b0u th\u1ebf \u0111\u1ed3 g\u1ed7 Vi\u1ec7t Nam v\u1edbi s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, chi ph\u00ed c\u1ea1nh tranh, n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t l\u1edbn, kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t theo h\u00ecnh th\u1ee9c OEM (s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb g\u1ed1c)\/ODM (s\u1ea3n xu\u1ea5t thi\u1ebft k\u1ebf g\u1ed1c) linh ho\u1ea1t v\u00e0 tu\u00e2n th\u1ee7 t\u1ed1t ti\u00eau chu\u1ea9n g\u1ed7 h\u1ee3p ph\u00e1p.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, ti\u1ebfp t\u1ee5c t\u00ecm ki\u1ebfm, duy tr\u00ec c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p \u0111\u1ec3 xu\u1ea5t kh\u1ea9u v\u00e0o Hoa K\u1ef3.<\/p>\n<p>Ngo\u00e0i ra, ng\u00e0nh g\u1ed7 c\u1ea7n chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng cho c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111i\u1ec1u tra ph\u00f2ng v\u1ec7 th\u01b0\u01a1ng m\u1ea1i. Trong \u0111\u00f3, nh\u00e2n r\u1ed9ng c\u1ea5p m\u00e3 s\u1ed1 v\u00f9ng tr\u1ed3ng r\u1eebng sau th\u1eddi gian th\u00ed \u0111i\u1ec3m nh\u1eb1m gi\u00fap c\u1ee7ng c\u1ed1 kh\u1ea3 n\u0103ng tu\u00e2n th\u1ee7 xu\u1ea5t x\u1ee9 cho nguy\u00ean li\u1ec7u g\u1ed7, h\u1ea1n ch\u1ebf nguy c\u01a1 c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra gian l\u1eadn, g\u00f3p ph\u1ea7n qu\u1ea3n l\u00fd r\u1eebng b\u1ec1n v\u1eefng v\u00e0 t\u1ea1o thu\u1eadn l\u1ee3i cho doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u xu\u1ea5t x\u1ee9 c\u1ee7a Hoa K\u1ef3 v\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c; t\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd, l\u01b0u tr\u1eef ch\u1ee9ng t\u1eeb v\u1ec1 ngu\u1ed3n g\u1ed1c, xu\u1ea5t x\u1ee9 nguy\u00ean li\u1ec7u, \u0111\u1ec3 minh b\u1ea1ch th\u00f4ng tin xu\u1ea5t x\u1ee9, v\u01b0\u1ee3t qua c\u00e1c r\u00e0o c\u1ea3n ph\u00e1p l\u00fd.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p g\u1ed7 c\u1ea7n n\u00e2ng cao n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb r\u1ee7i ro nh\u01b0 l\u00e3i su\u1ea5t, t\u1ef7 gi\u00e1, \u0111i\u1ec1u tra ph\u00f2ng v\u1ec7 th\u01b0\u01a1ng m\u1ea1i, t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1ed1n, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, x\u00e2y d\u1ef1ng chu\u1ed7i gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng t\u1eeb kh\u00e2u tr\u1ed3ng r\u1eebng, ch\u1ebf bi\u1ebfn \u0111\u1ebfn ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Hoa K\u1ef3, ch\u00e2u \u00c2u, Nh\u1eadt B\u1ea3n, \u00dac v\u00e0 Trung \u0110\u00f4ng. Song song \u0111\u00f3, c\u1ea7n th\u1eadn tr\u1ecdng v\u1edbi ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o t\u1eeb c\u00e1c n\u01b0\u1edbc \u0111ang l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ecb Hoa K\u1ef3 \u00e1p thu\u1ebf.<\/p>\n<p>\u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng v\u00e0 ti\u1ec1m n\u0103ng kh\u00e1c, ng\u00e0nh g\u1ed7 c\u1ea7n ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y gia t\u0103ng th\u1ecb ph\u1ea7n xu\u1ea5t kh\u1ea9u v\u00e0o th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0 d\u0103m g\u1ed7, v\u00e1n b\u00f3c, g\u1ed7 x\u1ebb, v\u00e1n d\u0103m, v\u00e1n gh\u00e9p v\u00e0 \u0111\u1ed3 m\u1ed9c x\u00e2y d\u1ef1ng&#8230;<\/p>\n<p>Ngo\u00e0i ra, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u sang Ch\u00e2u \u00c2u, Nh\u1eadt B\u1ea3n, \u00dac, Canada, Trung \u0110\u00f4ng &#8211; th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng d\u1ef1 \u00e1n resort gia t\u0103ng \u0111\u1ec3 b\u00f9 \u0111\u1eafp l\u01b0\u1ee3ng s\u1ee5t gi\u1ea3m t\u1ea1i th\u1ecb tr\u01b0\u1eddng ch\u00ednh; \u0111\u1ea9y m\u1ea1nh vi\u1ec7c tham gia c\u00e1c h\u1ed9i ch\u1ee3 qu\u1ed1c t\u1ebf \u0111\u1ec3 qu\u1ea3ng b\u00e1 tr\u1ef1c ti\u1ebfp sang c\u00e1c th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Ng\u00e0nh g\u1ed7 c\u1ea7n xem x\u00e9t chuy\u1ec3n h\u01b0\u1edbng s\u1ea3n ph\u1ea9m v\u00e0 ti\u00eau th\u1ee5 t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t kinh doanh linh ho\u1ea1t do c\u00e1c qu\u1ed1c gia b\u1ecb \u00e1p thu\u1ebf c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o h\u1ed9 th\u01b0\u01a1ng m\u1ea1i, g\u00e2y \u00e1p l\u1ef1c c\u1ea1nh tranh l\u1edbn h\u01a1n cho Vi\u1ec7t Nam&#8230;\/.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-5340\" src=\"https:\/\/sawa.com.vn\/wp-content\/uploads\/2025\/05\/500230029_706900125054208_4002229442679628979_n-300x225.jpg\" alt=\"\" width=\"572\" height=\"429\" srcset=\"https:\/\/sawa.com.vn\/wp-content\/uploads\/2025\/05\/500230029_706900125054208_4002229442679628979_n-300x225.jpg 300w, https:\/\/sawa.com.vn\/wp-content\/uploads\/2025\/05\/500230029_706900125054208_4002229442679628979_n-1024x768.jpg 1024w, https:\/\/sawa.com.vn\/wp-content\/uploads\/2025\/05\/500230029_706900125054208_4002229442679628979_n-768x576.jpg 768w, https:\/\/sawa.com.vn\/wp-content\/uploads\/2025\/05\/500230029_706900125054208_4002229442679628979_n.jpg 1280w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/p>\n<p><strong>Theo https:\/\/thoibaotaichinhvietnam.vn\/<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u1ed7 v\u00e0 s\u1ea3n ph\u1ea9m g\u1ed7 l\u00e0 m\u1ed9t trong c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng suy gi\u1ea3m kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u trong 6 th\u00e1ng cu\u1ed1i n\u0103m 2025 v\u00ec nhi\u1ec1u kh\u00f3 kh\u0103n. Trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i chung, B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng \u0111\u00e3 l\u00ean k\u1ecbch b\u1ea3n \u0111\u1ec3 duy tr\u00ec v\u00e0 th\u00fac \u0111\u1ea9y kim<\/p>\n","protected":false},"author":35,"featured_media":5484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-5560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/sawa.com.vn\/vi\/wp-json\/wp\/v2\/posts\/5560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sawa.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sawa.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sawa.com.vn\/vi\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/sawa.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=5560"}],"version-history":[{"count":5,"href":"https:\/\/sawa.com.vn\/vi\/wp-json\/wp\/v2\/posts\/5560\/revisions"}],"predecessor-version":[{"id":5570,"href":"https:\/\/sawa.com.vn\/vi\/wp-json\/wp\/v2\/posts\/5560\/revisions\/5570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sawa.com.vn\/vi\/wp-json\/wp\/v2\/media\/5484"}],"wp:attachment":[{"href":"https:\/\/sawa.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=5560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sawa.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=5560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sawa.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=5560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}